The First Time CLORYco. Showed Up - Winter Flea, Jaipur

CLORYco x The Winter Flea, Jaipur | 25th & 26th December 2025

Every brand has a first time. The first time you stop being just a website and become something real - something people can touch, feel, and react to in front of you. For CLORYco, that moment was 25th December 2025. Christmas Day. The Winter Flea, Jaipur.
We launched the brand on 19th October 2025. Two months in, we were setting up our very first booth.

Home Ground
There's something about doing your first event in your own city. Jaipur isn't just where we're based - it's where CLORYco was born. The ideas, the late nights, the first drops - all of it happened here. So taking it to the streets of Jaipur first felt right. Not planned. Just right. The Winter Flea had the kind of crowd that actually stops. That actually looks. People from the city who care about what they wear and why they wear it. That's exactly who we were building for.

Two Drops, One Booth
At the time of the Winter Flea, CLORYco had two collections out - Drop 1 and the Winter Drop. Both were at the booth. Every piece, laid out for the first time in front of real people.
Drop 1 was our foundation - the tees that set the tone for what CLORYco is about. Bold graphics, heavyweight cotton, fits that actually fit.
The Winter Drop was different. Two pieces. Both 400 GSM cotton fleece - the kind of weight you feel the second you pick it up. And both turned out to be the talking point of the entire weekend.

The Pieces That Stopped People

• The Periwinkle Dragon Red Sweatshirt.
  People saw it from a distance and walked toward it. The colour, the dragon, the energy of it - it just pulled people in. It was the kind of piece that doesn't need explaining. You see it and you get it.
• The "Someone's Favourite Mistake" Black Hoodie.
  This one hit differently. The moment people read what was written on it, something changed in their expression. Some laughed. Some nodded like it described them perfectly. Some just quietly picked it up and didn't put it back down.
  That's the thing about putting the right words on a garment — it stops being clothing and starts being a feeling. "Someone's Favourite Mistake" wasn't just a hoodie. It was a personality. And people at the Winter Flea felt that instantly.
  The fabric only made it better. 400 GSM cotton fleece isn't something you compromise on - and everyone who held it could tell.

Lisa Mishra Walked In
Our very first sale at our very first event was made to Lisa Mishra.
We're not going to pretend that wasn't a moment. Because it was. Your first ever offline sale, at your first ever event, two months after launching - and it's to someone like Lisa. That's not something you forget. It set the tone for the whole weekend.

What the Weekend Gave Us
Two days. An overwhelming response. Conversations we didn't expect. Reactions that confirmed what we'd been believing all along - that there's a real appetite out there for a brand that leads with quality and actually has something to say.
People didn't just buy. They talked to us. They asked about the brand, about what comes next, about where we're headed. That kind of curiosity is everything when you're a brand that's barely two months old.
The Winter Flea didn't just give us sales. It gave us proof.

Jaipur, we see you. This one was for you first.
 CLORYco

Shop Drop 1

Shop the Winter Collection

Follow us: @cloryco